When I'm going to see a movie, I like to arrive at the theatre about half an hour before the movie starts. Not Kidding. Just ask my wife how much it drives her crazy. Nine times out of ten, I have to get some goodies to snack on during the movie. Then I'm old so you know I have to at least try and use the bathroom. Most importantly, though, I've got to be on time because I've GOT to see the previews. If I don't make it in time for the trailers, it might ruin my whole experience. Again, not kidding.
Since I love going to the movies so much, I'm always on the look out for the next big thing. I love movie trailers because they give you a first impression of what to expect from a movie. In a lot of cases they can make or break how well a movie does. Trailers are unique because they are the one aspect of global marketing where you're absolutely sure it's effecting the bottom dollar. I respect the guys that have to put them together. Much like a short story, you get a limited amount of space to operate and tell something grand.
The first Suicide Squad trailer was just posted and I gotta say, after watching, they might have made me a believer: You can check it out here: http://www.ign.com/videos/2015/07/13/suicide-squad-san-diego-comic-con-2015-trailer?utm_source=IGN%20hub%20page&utm_medium=IGN%20(front%20page)&utm_content=1&utm_campaign=Coverstory. They did a great job of giving a quick look into the plot and characters while driving the story with action and emotion.
When I first started writing, I tried to model my style after fantasy authors that told longer, world-building stories. As a society, we have since evolved into a "get it to me quick" kind of world. Word count used to be the least of my concerns. Now I watch it like a hawk. My goal is to give readers a great gift within a tight package, something people will both love while marveling at how they got through it so quickly. It's a great concept, but it's definitely a lot harder than it seems.